Two operators
building the operator.
The founders building Kerdixo, the autonomous operating layer of performance marketing. The product is the bet; the roadmap is the strategy.
The people on the record.
Named, accountable, and building in public.
- Founded a leading European affiliate network after close to two decades on the product and media-buying side of affiliate performance.
- Led a platform used by tens of thousands of affiliates, with dozens of engineers behind the operating layer.
- Argued in 2016 that the affiliate edge comes from custom technology, data, and tracking discipline, not generic SaaS.
- Partner and CRO of an affiliate platform serving tens of thousands of media buyers, with close to two decades in advertising across the U.S., Asia, and Europe.
- Led international development for Avazu and directed its DSP into real-time bidding and audience-based media buying.
- At Adthink from 2015, ran the agency trading desk and publisher network, then served as Deputy General Manager.
More than a decade running affiliate networks at scale.
That operating experience — networks, advertisers, payouts, compliance — is the substrate the learning system runs on.
We test whether it's getting better.
We use internal campaigns and anonymised network signals to test whether Kerdixo improves over time. The public dashboard will show agreement, quality, reliability, and incident signals. Customer campaigns, offers, and creatives are never exposed.
Accountability as infrastructure.
Operators who have run performance marketing at scale, engineers who have shipped production automation, and people who treat accountability as infrastructure rather than marketing.
For press and investors.
The proof is public and the people are named. Start here.